The Archery Trade Association (ATA) has done the first scientific survey of archers and archery in the U.S. In the past, estimates of how many bowhunters and target archers existed have been based on nebulous data at best and now we have a quality survey about the actual participation of archers. One quick finding is that there are a lot more target archers that anyone had estimated. (The survey only queried adults and the number of target archers exceed the numbers I thought existed, including the kids!)
Here is a link to study. I recommend it to you and I will be posting on what I think we can learn from this data. But I would like for you to have a chance to look at it yourself before being exposed to my ideas/prejudices.