Marketing, Marketing, Marketing . . .

At any point in time there are myriad folks just exposed to archery, some on the cusp of adopting it as a sport, others who have been shooting awhile, but are on the verge of dropping out, etc. And then . . . along comes the pandemic.

As a consequence of a forced break from our sport, many of these people will fall away, offsetting all of the hard work done to bring them in in the first place or keep them in.

It is clear that when we finally get access to our ranges again, there is a great deal of outreach, and dare I say . . . marketing, that we will need to do to not lose any more of the momentum we were building up.

It is not what I am particularly good at, or want to do, such things but doing them will be quite necessary, I am afraid.

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