From time to time I help students or colleagues to find archery gear on eBay. As usual I find myself irritated at the mistakes made by sellers. Here are some tips about how to sell gear on eBay effectively.
One of my pet peeves is sellers who provide useless information in their listing titles. They list their item in a category, say Compound Bows, and then proceed to list everything you do not need to know. People who start their Listing with “Compound Bow” in such a category are wasting time and space. I skip over listings that have stupid titles as I have little time to waste. Start your listing titles with useful information, such as “2005 Mathews Conquest 4.” You do not need to tell me what color it is as you have included a photo. You did include photos didn’t you?
What else do you think your buyer might want to know? How about draw weight (range)? How about draw length (range)? These are very crucial and should be in your header.
An ideal header for a bow might be “2005 Mathews Conquest 4, 60-70#, 29.5˝ DL.” From this I can tell the manufacturer, the model year, the model of bow, the draw weight range, and the draw length range. Take a look at any compound or recurve bow listings on eBay and note how many people leave out one or more of these crucial things.
Currently I am looking for a Mathews Conquest 4 bow with a 40#-50# DW range, so my search terms are “Mathews Conquest 40.” I don’t mind wading through a few Conquest 3s or even Conquest 2s for sale and their draw lengths can be changed with readily available module changes so I don’t search for the DL. And, I don’t really care about the year of manufacture.
Good article titles really help people find your gear to buy.
I can’t tell you how many unhelpful photos I have seen. I just share one with you to exemplify what not to do.
This looks like one of those “can you find the …” photos. All this photo tells me is that the camo on this bow will let me blend in with the rugs in Las Vegas casinos. For your photos, use a contrasting, neutral background so the item you are trying to sell will stand out.
Show photos of the things people want to see, including areas of high or low wear. If there is a defect, take a photo and include it. If you are shooting a compound bow, don’t take photos of the backsides of the eccentrics, show the front sides! That is where the modules or adjustments are made in the draw length. Don’t take pictures of limb surfaces unless there is something to show. If there is a label showing the DL and DW characteristics, shoot that. If the label is tucked into a limb pocket, which is the trend in recurve bows nowadays, take the limb out and shoot the label.
Go overboard here. Include everything you know about the bow. At the end you can say “I don’t know anything more than I have listed here so don’t ask.” which will help you avoid incessant questions about your item for sale. I can’t tell you how many times I have had to query the seller for basic information they should have included; it is not just a few times.
Selling surplus gear on eBay is a good way to get some money back from prior purchases to fund current purchases. Before you set a price, search eBay for the same article to see what other people are asking. Asking too little for your gear will make someone happy but can make you the poorer. Asking too much means your item sits idle and you have to relist it for a lower price.
If your local club or organization does not have a way to list your surplus gear, eBay is a viable route to sell it on. For Recurve folks I generally suggest they keep one set of limbs that is lower in DW for the occasions in which you have had a lay off or an injury requiring you to build back up to shoot your “normal” bow. It is always a good idea to drop your DW when learning a new form element. Having a backup bow can be valuable, too, so keep that in mind when you decide to sell some of your gear.