I just noticed that there is now available for purchase, golf socks and golf underwear. These are not just items offered for sale to golfers that are ordinary items, these are designed to facilitate a better game for golfers! So, add those to the golf gloves, golf shirts, golf pants, golf rain gear, golf hats, golf glasses, and all of the other items of clothing made available for golfers which are designed to make them better on the course.
So, imagine that … someone designed men’s underpants to allow the free movement of hips and legs required by the modern golf swing. Well if they can design men’s briefs to do that, why can’t they design men’s briefs that help someone be really, really still? Maybe they could be so uncomfortable that if you move, you get tactile feedback. (Ow, ow, ow!)
Now for those who scoff at my desire, and claim that there are so many more golfers than archers, so their market is just bigger, which is why so many golf products are available, let me say that there are about 25 million golfers in the U.S., more or less, according to the National Golf Foundation’s yearly study on participation. According to the 2015 Archery Trade Association survey, there were 22 million archery participants in 2014 and they didn’t count kids under 18! In addition, the number of archers is growing at a substantial pace while the number of golfers is actually shrinking. So much for that argument.
Seriously, the actual reason there are no “archery underpants” available is the usual (Hint Follow the money!). The 2UNDR underwear that prompted this post and which claims “2UNDR underwear will change your life, on and off the golf course,” are $30 per pair. Now you know.
Also, seriously, when are the purveyors of archery goods going to wake up and recognize the size of this market? We seem to be locked into the idea of the market we had back when we thought there were only a few million archers in the U.S. Well, the economy still sucks and they aren’t going to use any of my money (I don’t have any) to expand offers anytime soon, so I guess it is still a matter of “follow the money.”